Senior Product Designer — Otivo
I'm Joe Lee — 17 years across design and animation, from Disney and Pixar to Riot Games, FrankieOne and fintech. Sydney based.
Case studies
A complete rebrand of Australia's licensed AI financial adviser — from serif and cartoons to a product-led identity in Raleway 900, engineered as a token system that re-skins the whole platform for white-label partners. Homepage conversion roughly doubled.
Turning live match data into a story fans actually want — a "nerdy commentator" surfacing the right stat at the right moment, for League of Legends and Valorant.
Full control over multiple live streams, zero confusion. How many concurrent streams is too many — and which audio wins? Research-led exploration that shaped the client's final direction.
A visualisation of configuration. KYC changes used to mean Jira tickets and hand-edited JSON — as Lead Designer I turned config code into a drag-and-drop workflow canvas customers self-serve with.
One system, every brand. White-label modules for mobile sports streaming, built to rebrand seamlessly across an indefinite number of sports brands — every edge case of score, state, player and type covered.
Twelve years in film and TV animation — Walt Disney Animation Studios, Pixar, Blue Sky and Animal Logic. The craft foundation behind how I think about motion, storytelling and detail.
About
A career spanning 3D animation at Walt Disney Animation Studios, Pixar and Blue Sky, into product design for games, sports streaming and fintech — a mix of design and psychology.
Simplifying digital financial advice at Otivo — helping everyday Australians make confident money decisions.
